A
new research report by Transparency Market Research offers a
comprehensive evaluation of the global Ammonium
Lauryl Sulfate Market.
The study, titled “Ammonium
Lauryl Sulfate Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2016 - 2023”,
is available for sale on the firm’s website.
Ammonium
lauryl sulfate, a detergent cleansing agent, is a key component found
in personal care products. It belongs to the class of strong anionic
surfactants known as alkyl sulfates. Its features include good
foaming property, excellent decontamination, and high
biodegradability. Ammonium lauryl sulfate is yellowish in color. It
is partly soluble in oil and water. It is used in cleaners due to the
way it disrupts hydrogen bonding in water. Ammonium lauryl sulfate is
obtained by catalytic reduction of fatty acids that are found in
coconut oil and palm kernel oil. It is also known as monododecyl
ester, dodecyl ammonium sulfate, and ammonium salt.
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Ammonium
lauryl sulfate is primarily used in the personal care industry. It is
employed in the manufacture of scalp treatment, foot treatment,
anti-aging, and facial cleansing products and soaps. Ammonium lauryl
sulfate has important market advantages such as low production cost
and superior foam production. It can be used in engine cleaners and
fast acting degreasers in the automotive industry.
Rising
consumerism is driving the demand for personal care products. This is
expected to propel the growth of the ammonium lauryl sulfate market.
The market is anticipated to largely depend on the rapidly emerging
middle class in Asia Pacific, especially in India and China. Increase
in income levels is likely to boost the per capita consumption of
cosmetic and beauty products in emerging economies. However, growth
in awareness regarding the use of natural products and environment
safety could hamper market growth.
Asia
Pacific is the global leader in the consumption of anionic
surfactants such as ammonium lauryl sulfate. This trend is estimated
to continue in the near future. The market for personal care products
is projected to witness substantial growth in India. The country is
beginning to emerge as an engine for global growth; large rural
population presents high opportunities for the personal care industry
in India. Sale of deodorants and mouthwashes has increased at a
significant rate. Ammonium lauryl sulfate-based hair creams, gels,
and facewashes are increasingly replacing traditional products. Other
important markets in Asia Pacific include Turkey, Indonesia, South
Korea, and Iran.
Increasing
awareness of self-grooming and personal hygiene, and rise in
disposable income of the population are expected to augment the
demand for personal care products. This, in turn, is likely to boost
the usage of ammonium lauryl sulfate. Additionally, the market in
Latin America is anticipated to expand significantly due to rising
demand for personal care products in emerging economies. Brazil,
Venezuela, and Argentina are expected to be the key markets in this
region. Growth of the market in Asia Pacific is projected to be
stronger compared to that in Western Europe and North America. Demand
for nail polishes, anti-aging products, and BB creams is estimated to
be high vis-à-vis other personal care products in developed markets
in the near future.
Key
players operating in the ammonium lauryl sulfate market include
Galaxy Surfactants Limited, BASF SE, Akzo Nobel N.V., Vinamax
Organics Pvt. Ltd., Hydrite Chemical Co, Alpha Chemicals Pvt Ltd,
Kao Corporation, The Godrej Group, CAMEO Chemicals, Taiwan NJC
Corporation, The Reliance Group, and Clariant. Companies are adopting
economies of scale and aggressive marketing campaigns in order to
expand their market share. They are also shifting their production
facilities to emerging economies in Asia Pacific due to availability
of cheap labor, land, and government subsidies.
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The
report offers a comprehensive evaluation of the market. It does so
via in-depth insights, understanding market evolution by tracking
historical developments, and analyzing the present scenario and
future projections based on optimistic and likely scenarios. Each
research report serves as a repository of analysis and information
for every facet of the market, including but not limited to: Regional
markets, technology developments, types, applications, and the
competitive landscape.
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