Wind power is one of the most beneficial renewable energy resources to be discovered till date. Since its discovery it has become a hit amongst the masses and market players alike. It is because wind is free and abundant and the energy produced through it is precious. Over the years the graph of growth for the wind power market has only gone up and it seems like this fact is not going to change anytime soon.
In simple terms, wind power can be explained as the use of air flow through wind turbines to mechanically power generators to produce electricity. Wind power has many advantages, some of the major ones happen to be it is an environment friendly alternative to burning fossil fuels, it is readily available, it is clean and also it does not emit any harmful gases into the atmosphere.
On the whole, it can be concluded that this form of energy is quite beneficial and hence this market will not go out of business anytime soon.
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Market Players & Growth Strategies
Some of the most renowned and long-standing players of this market can be listed as Orient Green Power Limited, WS Truepower, Aban Loyd Chiles Offshore Ltd, Enercon India Pvt limited and GE Wind Energy Limited. The two major strategies used by these players are strategic expansions and new product development.
Market Scenario
Looking at the current demand for renewable and alternative sources of energy it can be confidently said that the global wind power market will grow by leaps and bounds in the coming years. During the forecast period of 2017-2027 the conversion rates of this market are expected to increase dramatically. Furthermore, the CAGR rates too look encouraging and bear witness to the above stated fact.
There are a lot of growth drivers that work together to bring about success and development for the market. One of the major ones happens to be the support from the government, this factor can be termed as the chief growth factor for this industry. The government has laid strict rules and regulations in respect to utilization of renewable energy sources. Resultantly, the market gets benefitted. The rising demand for clean sources of energy further fosters the growth of the market.
Additional factors that have quite a positive impact on the market can be categorized as upsurge in the ratio of people suffering from various health issues and increased levels of pollution across the globe.
Market Segmentation
The worldwide wind power market has been segregated into three distinct parts. They can be listed as types, geographies and applications.
On the basis of types, the market has been bifurcated into offshore and onshore.
Geographically, this market is spread across various areas of the globe like North America, Europe Asia Pacific and Rest of the World. Out of these areas, the one that takes the cake in terms of market shares happens to be North America. The reason for this is that in recent times this region has seen the entry of a lot of investors. Thanks to these investors the research and development activities get boosted and hence the market experiences tremendous growth in this region.
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On account of applications, the market has been divided into industrial, residential and commercial.
Industry Trends
Over the years the global wind power market has witnessed many industry trends that worked in its favor. However, at present there are three main trends that seem to be governing the market. They can be named as rise in fiscal benefits, government support and higher return on investment.
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