The global rheology modifiers market has been
predicted in a market intelligence publication penned by Transparency
Market Research (TMR) to hold a significantly fragmented nature.
Across major regional markets, industry players could encounter a
heavy opposition from other players during the course of the forecast
period 2016 - 2024. This has been anticipated to be on account of a
high degree of competition in the market.
The cost of switching among different players
could be ignorable for a higher percentage of consumers, considering
their solid supply chains and global presence that allow them to
secure a larger share. Akzo Nobel N.V. and BASF SE have been expected
to be among the key players in the market.
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As per the statistic procured by TMR in its
publication, the global rheology modifiers market has been prophesied
to record a handsome valuation of US$6.8 bn by 2024 at a 3.7% CAGR
for the aforementioned forecast years. In 2015, the market had
reached a US$4.9 bn. By product, the organic market could grow at a
faster pace after attaining a larger share of 63.0% in 2015.
Geographically, Asia Pacific has been forecasted to be a
faster-expanding market with a 3.9% CAGR on the cards.
Vendors Take Advantage of Growing Paints and
Coatings and Personal Care Markets
The ability of rheology modifiers to alter the
physical characteristics of fluids for better suiting a function has
been envisaged to raise the demand in market through top applications
such as paints and coatings and construction. With a high level of
activities witnessed in these applications, any rise in their growth
could mean a favorable prospect for market players. The elevation in
demand in the automotive sector has been projected to provide a
strong momentum to the paints and coatings market.
More opportunities could take shape in the world
rheology modifiers market on the back of a high sale of personal care
products. Properties such as anti-sagging, leveling, and stabilizing
emulsions could set the tone for a strong growth in the world
rheology modifiers market. A majority of organoclay based rheology
modifiers could find a vital usage in paints and coatings and
personal care sectors, two major end-use industries of the market.
Xanthan gum, guar gum, polyurethane, and other organic rheology
modifiers have been expected to find application in other industries
due to their ease of production and effectiveness.
Preference for Digital Media Hampers Demand
from High-income Printing Industry
Despite all the positives of the international
rheology modifiers market, players could be challenged with few
deterring factors such as a declining demand from publication houses
and printing companies. The market had always enjoyed the lucrative
end-user base in the printing sector. However, with the rising shift
toward digital media, the aggressive scope of business from printing
ink manufacturers has been prognosticated to be humbled in future.
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Nevertheless, since the international rheology
modifiers market is not solely dependent on the printing sector,
business opportunities could birth from other growing applications
such as personal care, pharmaceuticals, and textiles. Amongst these,
the higher consumption of cosmetics and personal care products
supported by surging disposable income of consumers and amplifying
urban population densities has been envisioned to intensify the
demand for rheology modifiers.
The information presented in this review is based
on a TMR report, titled “Rheology Modifiers Market (Product -
Organic and Inorganic; Application - Paints and Coatings, Personal
Care, Adhesives and Sealants, Textiles, Pharmaceuticals,
Construction, Pulp and Paper, and Mining Chemicals) - Global Industry
Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024.”
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