The global waterborne ink market is highly diverse
with the presence of a large number of players in all sizes. Among
the larger names, the global waterborne ink market was dominated by
Sun Chemical Corporation, Flint Group, and Siegwerk Druckfarben AG &
Co. KGaA, who collectively took up 27.8% of its total value at the
time. The success of companies such as Sun Chemical Corporation is
attributed to a consistent rate of development and innovation,
coupled with aggressing market area expansion in terms of
distribution of high-quality products.
According to a research report published by
Transparency Market Research, the global waterborne ink market is
expected to hold a uniquely intensive competitive scenario. A lot of
the older and prominent players in the market base their trade
dynamics in long-term contracts and goodwill. This allows them a safe
playing field to engage in further expansionistic strategies.
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At the same time, the availability of raw
materials is made very easy to their low costs and abundance in all
regions. This attracts several newcomers to the global waterborne ink
market despite the overall fluctuating nature of pricing in it. The
global waterborne ink market was valued at US$2.3 bn in 2015 and is
expected to reach US$2.49 bn by the end of 2016. After expanding at a
CAGR of 6.5% between 2016 and 2024, the market’s revenue is
projected to reach US$ 4.1 bn in 2024.
Pro-environment Regulations Swell up Demand for
Waterborne Inks
“Printing inks are widely considered harmful to
the environment, in terms of manufacturing waste disposal as well as
product disposal into the environment. As a result, the markets
related to printing inks have come under close scrutiny by government
bodies as well as environment-conscious consumers. Acts such as the
TSCA and the CAA have been instrumental in curbing the overall
emission levels of VOC by bringing it under federal control within
the U.S. Similar processes are being followed in a lot of the
developed economies of the world, and this is severely cutting down
the demand for conventional printing inks. Consequently, the
visibility and preference of waterborne inks has shot up over the
recent past due to its eco-friendly nature in terms of low VOC
content. This is currently the leading driver of the global
waterborne ink market,” states a TMR analyst.
Further Restriction of VOC Content could
Restrict Global Waterborne Ink Market
Government regulations do come as a double-edged
sword for the global waterborne ink market, as a lot of nations are
going one step further to try and completely eradicate VOC content in
industrial emissions. Despite its low VOC content, waterborne inks
have a solid contender rising up in prominence – the burgeoning
market for UV-cured inks. These inks are known for being completely
VOC-free as well as quicker to dry due to the incorporation of UV
drying methods. The risk of losing market demand to UV-cured inks is
expected to increase in severity over the coming years.
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“A lot of the more prominent players in the
global waterborne ink market from developed economies are looking to
the emergent ones for better demand and an expansion in market
shares. The nations of Asia Pacific and Latin America will be key for
the proliferation of several players who are sensing greater
opportunities there,” adds the analyst.
The information presented in this review is based
on a Transparency Market Research report, titled, “Waterborne Ink
Market - Global Industry Analysis, Size, Share, Growth, Trends, and
Forecast 2016 - 2024.”
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