Lemonades
are popular as a refreshment drink, mixer, and naturally sweetened
beverage. They aid digestion and weight management, lower high blood
pressure, and can be consumed to break fever. Market players are
infusing ingredients and flavors, such as watermelon and strawberry, in
lemonades and promoting flavored lemonades, which is further boosting
the global market growth.
Based
on product type, the global lemonade market has been segmented into
cloudy and clear lemonades. The clear segment is expected to dominate
the global lemonade market during the forecast period. Clear lemonades
are made by squeezing fresh lemon in water with sugar to taste and are
clear in color since no additional flavors are added. Clear lemonades
are widely consumed owing to their original lemon taste. However, the
cloudy segment is expected to register the highest CAGR during the
forecast period. Cloudy lemonades are known as traditional lemonades in
the UK and Australia and are generally served cold, frozen, or as a
mixer. It can also be served hot, which is considered a remedy for
congestion and sore throats. Moreover, market players are infusing
several ingredients to innovate lemonade recipes and strengthen consumer
base, fueling the global market growth.
The
global lemonade market has been divided, by category, into flavored and
plain. The plain segment is expected to dominate the global lemonade
market during the assessment period due to high demand for the distinct
sour taste of lemons. Lemons being the base ingredient for lemonades and
consumers opting for original lemon flavor are driving the segmental
growth across the world. However, changing tastes of consumers,
technical advancements in the beverage industry, and lucrative packaging
are projected to fuel the flavored segment and record the highest CAGR
during the forecast period.
By
packaging type, the global lemonade market is divided into bottles,
pouches, cans, and others. The bottles segment is expected to dominate
the global market during the forecast period since bottles offer ease of
consumption and have cost-friendly packaging. However, the pouches
segment is expected to grow at the fastest rate during the assessment
period as pouches are easy to distribute in rural and urban areas,
provide ease of consumption, and have minimal risk of breakage.
The
global market for lemonade has also been classified, by distribution
channel, into store-based and non-store-based. The store-based segment
has been further segregated into hypermarkets & supermarkets,
convenience stores, convenience stores, and others. The store-based
segment is expected to generate higher revenue, with the hypermarkets
& supermarkets sub-segment being the largest in store-based segment
due to strong vendor networks, high product appeal due to lucrative
packaging, and ease of availability. The non-store-based segment is
expected to register the higher CAGR during the assessment period owing
to technological advancements in the e-commerce industry and growing
consumer preference for online purchase.
Segmentation
he global Lemonade Market Analysis has been segmented based on product type, category, packaging type, distribution channel, and region.
By product type, the global lemonade market has been segregated into cloudy and clear.
The global lemonade market has been classified based on category into flavored and plain.
By packaging type, the global lemonade market is classified as bottles, pouches, cans, and others.
On
the basis of distribution channel, the global lemonade market has been
divided into store-based and non-store-based. The store-based segment
has been further segregated into hypermarkets and supermarkets,
convenience stores, and others.
Regional Analysis
The global lemonade market has been segmented by North America, Europe, Asia-Pacific, and the Rest of the World.
The
lemonade market in North America is expected to dominate during the
forecast period. Lemonades are widely consumed as a refreshment drink
and can also be used in cocktails and mocktails as a chaser. Market
players are using lemon juice in the manufacturing of lemonades, along
with several flavors. Changing lifestyle trends, followed by increasing
product awareness, are driving the sales of lemonade in North America.
The
market in Asia-Pacific is expected to be the fastest growing during the
forecast period. Introduction of new flavors, innovative packaging, and
clean labeling to gain the confidence of health-conscious consumers are
further boosting the regional demand for lemonade market during the
forecast period.
Key Players
Some
of the key players in the global lemonade market are Britvic Soft
Drinks Limited (UK), The Coca-Cola Company (US), PepsiCo Inc. (US),
Snapple Beverage Corp. (US), Nestlé S.A. (Switzerland), AriZona
Beverages USA LLC (US), The Kraft Heinz Company (US), and Hydro One
Beverages (US).
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