Fruit powder is extracted from raw fruits. Fruits are either spray dried or freeze dried to obtain free flowing powder. The water content in the fruits are removed and the fruit is converted into powder form which gives a longer shelf life to the product. The nutritional value of the fruits such as antioxidant, minerals and vitamins are present in its powder form, which is gaining fruit powder popularity among various industries. The use of fruit powders is applicable in various industries including bakery and confectionery, dairy and frozen desserts, beverages, food supplements, and others.
Market Forecast:
Fruit
powder is a natural source of high nutritional product, a convenient
and economical substitute to fresh fruits, which is driving the growth
of the market. Moreover, side effects caused by artificial flavors has
opened doors for fruit powders, being a natural source of adding flavor
to food and beverages. Increasing health issues among the population and
their inclination towards functional foods is further boosting the
growth of the fruit powders market.
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Growing
awareness among the population for the health benefits associated with
fruit powders is propelling the growth of the market. Growing
application of fruit powders in cosmetic industry is bringing surge to
the fruit powder market growth. However, consumers allergic to certain
fruits may hamper the growth of this market. Nevertheless, all these
factors are projected to contribute to the estimated CAGR of 7.2% of
fruit powders market during the forecast period, 2017-2023.
Downstream Analysis:
Based
on the type, fruit powders is segmented into banana, grapes, blueberry,
apple, strawberry, mango, and others. Among all, the grapes segment is
projected to be the fastest growing segment followed by the banana
segment in food and beverages. However, the apple and strawberry
segments are gaining popularity in cosmetic industry.
Based on the application, the fruit powders market is segmented into bakery and confectionery, dairy and frozen desserts, beverages, food supplements, and others. Among all, the beverages segment is dominating the market owing to high application of fruit powders in smoothies, fruit drinks, energy drinks and carbonated drinks. However, the dairy and frozen dessert segment is expected to grow substantially over the forecasted period followed by the food supplements segment.
Competitive Analysis:
The major players in the Fruit Powders Market,
- Nutradry (Australia)
- DMH Ingredients (U.S.)
- Kanegrade (U.K)
- Paradise Fruits (Germany)
- Aarkay Food Products (India)
- FutureCeuticals (U.S.)
- NutriBotanica (Brazil)
Regional Analysis:
The
global Fruit powders market is segmented into North America, Europe,
Asia Pacific and rest of the world (RoW). Europe is leading the fruit
powders market followed by Asia Pacific. High inclination towards
consumption of food supplements among the U.S. population is driving the
growth of fruit powders in North America. Europe, the U.K, Germany and
France are the major contributors of fruit powders market.
Asia Pacific is expected to be the fastest growing region over the forecast period. India, China and Australia are the major contributors in this region due to growing health awareness and increasing consumption of healthy foods. Brazil is anticipated to grow at a moderate rate in consumption of fruit powders over the forecast period.
Market Segmentation:
Fruit Powders Market is segmented on the basis of Type, Application and Region.
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